Digital Dropout

About

I had the privilege of being invited to join Summit Salon Services, with the mission of establishing and leading an in-house marketing campaign. Our goal? To equip salon owners with every tool they needed for excelling in the social media landscape. The result was the creation of the brand Digital Dropout. With a playful nod to salon owners who could use a little extra marketing help, we developed a full-service marketing department that offers social media strategy, design, photography, videography, and copywriting, along with Squarespace web design. It was an honour to not only design & develop the brand but to creatively steer the project from inception to completion. In addition to creating the sales funnel, I also oversaw the administrative aspects, which included creating a detailed investment guide and all the necessary evergreen collateral to operate.