Universesoul Dance

About

I collaborated with Universesoul Dance to revamp their website for an upcoming re-launch, starting with a strategy-first approach. We developed a comprehensive 50+ page strategy that included an in-depth analysis of competitors and differentiation. This groundwork supported UV’s team in narrowing in on a meaningful brand identity.

Guided by our Brand Bible Strategy, we crafted a detailed Site Map and successfully rebuilt UV's 27-page website, ensuring it was user-friendly and optimized for mobile devices. This website refresh complemented UV's internal studio renovations and extended beyond the digital realm to influence supporting collateral and interior design decisions.

PROJECT RELEASE: 2024